Influencer marketing,
minus the guesswork.
One platform. Two sides of the same deal, finally working for each other.
— I want influencers who actually move the needle
Help Ground Our Research & Join Direct Creator-Brand Matching
I am conducting dissertation research for my MBA while building Hashlilly Influence OS as a live industry case study. Take 3 minutes to share your experience—respondents get early direct matching priority when deal flows open!
How Brands Pick Creators
Selection & Campaign ROI
For founders, D2C marketers, and growth leads. Share your creator selection criteria, experiences with fake engagement & bot comment pods, and tracking conversion ROI.
- Bot followers & fake engagement
- Upfront payment risk vs ROI
- Revenue attribution vs reach
How Creators Get Paid
Pricing & Payout Delays
For creators, streamers, and talent. Share how you set deliverable rates, Net-60/90 payout delays, unpaid scope creep, and pitching brands directly.
- Deliverable rate setting (CPM vs fixed)
- Delayed payouts (Net-60/90 days)
- Unpaid revision creep & ghosting
Agency Campaign Ops
Rosters & Licensing
For agency owners, media planners, and talent managers. Share how you curate 10-50 creator rosters, handle licensing agreements, and report campaign ROI.
- Curating 10-50 creator rosters
- Managing licensing & Net-30/60
- Client metrics & final reports
"You've paid for 'reach' before. You got the views. You didn't get the customers."
The problem, in your words:
You picked a creator because the follower count looked good. The post went up. The likes came in. And then — nothing. No link clicks, no DMs, no sales. You paid full rate for an audience that was never actually yours to reach. Multiply that by every campaign you've run, and "influencer marketing" starts to feel like a tax, not a strategy.
Influence OS matches creators by category fit and performance data, backed by milestone escrow protection.
Campaign creation, filtered by Brand Fit Index
Stop guessing. Start filtering.
Set up your campaign criteria (category, location, budget, goals) and let the Brand Fit Index score creators on historical conversion data, category match, and audience engagement rather than raw follower count. You see the ranked shortlist before spending a rupee.
Smart escrow deposit and milestones
Your budget stays yours until the work is done.
Fund the campaign into escrow up front, broken into milestones — content drafted, content posted, results delivered. Nobody gets paid for a promise. Your money sits protected until each stage is actually complete, so you're never wiring a full fee against a single Instagram post and hoping for the best.
Release
Pay for delivery, not for potential.
Once a milestone is verified, funds release automatically. No chasing invoices, no awkward "did they actually post it" conversations, no disputes over what was promised versus what showed up. The system remembers what you agreed to, so you don't have to police it.
Live performance monitoring
"Did this actually work?" — answered automatically.
Once content goes live, Influence OS stays connected to Instagram via the Graph API and keeps watching — reach, engagement rate, saves, link clicks. You don't need to screenshot the post and build a spreadsheet. The campaign dashboard updates in real time, and if a milestone threshold is hit, escrow releases automatically. No more asking creators to send screenshots of their analytics.
This is what accountability looks like when it's built into the platform instead of left to trust.
Start your first campaignCheck the
BFI Score
A brand fit score calculated from category relevance, audience engagement rate, and historical campaign conversion data.
Vet any creator before you hire. See their BFI rank before you spend.
Check your own handle. See the score brands see on your profile.
Enter a handle to see the BFI breakdown